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Illinois Happy Hour Law
In an attempt to promote responsible drinking, discourage
overconsumption, and lower incidents of alcohol-related
criminal behavior, the Illinois Liquor Control Commission
is continuing to actively and aggressively enforce the Illinois Happy Hour Law.
IMPORTANT REMINDER TO ILLINOIS RETAILERS: Giving away alcohol for free is illegal. For a complete list of what is allowed — and what is not allowed — under the law, please click on www.state.il.us/lcc/docs/HappyHourLaw.pdf to view a printable flyer. As a reminder, it is also illegal for an on-premises
liquor serving establishment to do the following:
- Serve 2 or more drinks to one person at one time;
- Sell or serve an unlimited number of drinks for a fixed price;
- Sell drinks at a reduced price to any person/s during part of the business day;
- Increase the volume of liquor in a drink without
proportionately increasing the price;
- Encourage or permit drinking games or contests rewarding
alcoholic beverages as prizes.
Also, it is illegal to advertise any of the above mentioned illegal
acts. While the Happy Hour Law does provide for exceptions
to some of the rules, the ILCC very narrowly interprets the
exceptions in a manner that promotes responsible drinking
practices.
Please contact the legal staff at the ILCC if you have
any questions about the Happy Hour Law in general and whether
or not your business promotional ideas conform with the law.
Other
Industry Education Links:
News Releases
ILCC Newsletters
Illinois
Liquor Control Act
Browse and/or download
Illinois Liquor Control Commission
Rules and Regulations
Browse and/or download
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