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  ILCC Industry Education Division



New "alcopops" law takes effect

DATE: January 8, 2009
CONTACT: Ted Penesis (

CHICAGO—On January 1, 2009, a new "alcopops" law (Public Act 95-0860) went into effect changing the definition of flavored alcoholic beverages. This new law, signed by Gov. Rod R. Blagojevich in August 2008, will expand upon the state's efforts in reducing the amount of alcohol that ends up in the hands of teenagers.

Past studies have revealed that alcopops appeal to younger, less-experienced drinkers. Through this new law, these beverages now include alcohol malt beverages containing caffeine, guarana, taurine, or ginseng, where the beverage constitutes 0.5% or more of alcohol by volume. Additionally, no entity shall sell the above beverage unless individual containers include the words "contains alcohol" and the beverage's alcohol content.

The new law, sponsored by State Senator Heather Steans and State Representative Greg Harris, amends a previously enacted law in the Liquor Control Act concerning alcopops advertising (click on "Gov. Blagojevich signs law to protect teens from ‘alcopop’ advertising" for further information). The new language is consistent with all federal and state laws, rules, and regulations regarding the labeling of alcoholic beverages.

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