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  ILCC Industry Education Division



Crystal Lake teens “Sticker Shock” their community

DATE: April 20, 2011
CONTACT: Ted Penesis (

CRYSTAL LAKE—State and local officials gathered with area liquor licensees and teenagers to raise awareness about the dangers of underage drinking as part of a public awareness campaign during the month of April – Alcohol Awareness Month. The teens were then be chaperoned to a nearby liquor store for the posting of “Project Sticker Shock” materials, reminding adults that it is illegal to provide alcohol to minors and for minors to use a fake ID.

The Crystal Lake event is just one of the many local “Sticker Shock” activities coordinated by the Illinois Liquor Control Commission (ILCC) during April. During this statewide public awareness campaign, thousands of youth and adult volunteers have, or will, post signs, posters, decals, and stickers reminding consumers that Providing Alcohol to Minors is Illegal, Unhealthy, & Unacceptable. 

“Friends and family over the age of 21 remain the primary source of alcohol for underage drinking,” says ILCC Executive Director Gloria Materre. “Parental responsibility, in particular, is one of the messages our volunteers are sharing with their communities. Thanks to the outstanding statewide support from state liquor licensees, parents are learning the effects of alcohol consumption on their children’s health and mental well-being. I am confident this valuable information will encourage both adults and teens to make more responsible choices.”

Prior to chaperoning the teens on their visits to the liquor stores, Crystal Lake Mayor Aaron Shepley hosted a seminar for his community’s liquor licensees to provide tips on how to spot a fake ID and review penalties for selling alcohol to minors. “It is my duty as local liquor commissioner to ensure our business owners continue to sell and serve alcohol responsibly,” says Mayor Shepley. “I also wish to thank our licensees for participating in Project Sticker Shock; through their support of this important initiative, they are also providing us with an opportunity to remind all adults of their legal responsibilities as well.”

All Sticker Shock materials were created through the ILCC's public education arm — the Don’t Be Sorry campaign. For more information about the ILCC’s underage drinking awareness efforts, please visit

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