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  ILCC Industry Education Division



New ILCC awareness program on underage drinking to kick off in Sangamon County

"Don't Be Sorry" campaign to be unveiled during Prevention Day 2006

DATE: April 25, 2006
CONTACT: Ted Penesis (

A new underage drinking awareness/enforcement program will be unveiled by the Illinois Liquor Control Commission (ILCC) at this Friday's Prevention Day event at the State Fairgrounds in Springfield, IL. Over 300 high school students from throughout Sangamon County will gather in the Illinois Building from 9am to 2pm to watch students perform skits and reenactments demonstrating the effects and aftermath of underage drinking.

"With April being Alcohol Awareness Month and students preparing to attend prom, the timing of this event could not be better for introducing 'Don't Be Sorry' to the general public," says ILCC Industry Education Manager Ted Penesis of the Liquor Commission's new public education campaign to reduce underage drinking.

"Our children today are bombarded with messages that glamorize drinking," he notes. "What these messages are missing are the facts. Don't Be Sorry will provide these facts."

"Teens need to know the consequences for the choices they make. During Prevention Day, students will see some eye-opening images. Don't Be Sorry will hopefully reinforce these images in the students' minds."

Gory details aside, Don't Be Sorry will also focus on how underage drinking affects their everyday lives. For example, one flier points out that a teen will lose their driving privileges for 12 months if caught using a fake ID.

"Do teens know that drinking can cost them their freedom?" Penesis says. "They will once they know the facts."

But it is not only teens who will learn the consequences of their actions; parents and liquor retailers, too, will receive tailored messages courtesy of the Don't Be Sorry campaign. This effort includes a new State of Illinois initiative aimed at reducing the sale of alcohol to minors.

Entitled TrAIL (Tracking Alcohol in IL), this enforcement program will hold accountable those who provide alcohol to teens. Through the program, state investigators will follow the trail of alcohol when underage alcohol consumption is suspected in an incident that results in a hospital emergency room visit.

Sangamon County will serve as a pilot for both of these new programs. It is expected that TrAIL will expand into new counties in the upcoming months, with Don't Be Sorry unveiled statewide this fall.



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