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  ILCC Industry Education Division



"Don't Be Sorry" campaign debuts in Sangamon County

Pilot program tracking underage alcohol purchases also set to debut this summer

DATE: May 1, 2006
CONTACT: Ted Penesis (

Don't Be Sorry, the Illinois Liquor Control Commission's (ILCC) new underage drinking awareness campaign, debuted at the Illinois State Fairgrounds this past Friday, April 28 in front of over 300 high school students from throughout Sangamon County. The Don't Be Sorry kickoff was just one of the activities during Prevention Day 2006, where students performed skits and reenactments demonstrating the effects and aftermath of underage drinking.

The Don't Be Sorry campaign features materials aimed at reducing underage alcohol consumption. "Sangamon County teens, parents, and liquor retailers receive tailored messages detailing the consequences of underage drinking," says Ted Penesis, ILCC Industry Education Manager. "For example, one message we created for teens focuses on the loss of freedom they will experience if caught drinking and driving."

The State of Illinois will also unveil a new initiative in Sangamon County this summer aimed at reducing the sale of alcohol to minors thanks to a $100,000.00 grant from the Illinois Department of Transportation. Entitled TrAIL (Tracking Alcohol in IL), this new enforcement program will hold accountable those who provide alcohol to teens.

TrAIL investigators will consist of ILCC special agents, Secretary of State Police officers, Illinois State Police troopers, and DNR Conservation Police officers. "These state investigators will follow the trail of alcohol when underage alcohol consumption is suspected in an incident that results in a hospital emergency room visit," Penesis says. "When this scenario occurs, investigators will be called to duty via a 24-hour hotline number."

Sangamon County will serve as a pilot for both of these new programs. It is expected that TrAIL will expand into new counties in the upcoming months, with Don't Be Sorry unveiled statewide this fall. For more information, please click view the campaign's website



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