Section 100.170 Taps
a) Each retail licensee selling malt beverages or wine on
draught for consumption on the premises shall display a sign on,
over or near each tap or faucet showing the trademark, brand or
name of the alcoholic liquor. This sign must be visible to
patrons for a distance of at least ten feet unless it is a
service bar as defined in Section 100.10.
b) Pursuant to subsection (a) of this Section, no licensee shall
substitute any other brand of malt beverages or wine in place of
the brand designated by such visible sign and the licensee shall
be prepared at all times to serve any malt beverages or wine that
are advertised by such sign or signs upon the premises.
(Source: Amended at 21 Ill. Reg. 5542, effective May 1, 1997)