Section 100.50 Advertising
a) General Requirements: Federal Alcohol Administration
Regulation No. 4 relating to the advertising of wine (27 CFR 4
(1998), no subsequent dates or editions), Federal Alcohol
Administration Regulation No. 5 relating to the advertising of
distilled spirits (27 CFR 5 (1998), no subsequent dates or
editions) and Federal Alcohol Regulation No. 7 relating to the
advertising of malt beverages (27 CFR 7 (1998), no subsequent
dates or editions) are hereby adopted and made a part of this
Section for advertising of wine, distilled spirits and malt
beverages insofar as the federal regulations are not contrary to,
or inconsistent with, the provisions of the laws of Illinois or
this Part.
b) Advertising:
1) No licensee, or the agent or representative thereof, may
advertise any alcoholic beverage in any medium intended for
circulation, viewing or listening within this State unless such
advertisement is in conformity with the provisions of this Part.
2) Such advertisement shall conform to the approved label upon
the immediate container of the alcoholic liquor advertised.
3) Such advertisements shall not contain illustrations of
children nor shall they make use of any material which would make
a special appeal to juveniles.
4) Such advertisements shall not contain any material which is
false or untrue in any respect.
(Source: Amended at 21 Ill. Reg. 5542, effective May 1, 1997)