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YOUR ACTIONS MATTER! materials today

The 2014 YOUR ACTIONS MATTER! underage drinking awareness campaign is underway throughout the State of Illlinois. Coordinated through the Illinois Liquor Control Commission's (ILCC) Don't Be Sorry educational program, this year's campaign was kicked off on April 23 and featured an announcement ceremony for the winner of our statewide teen video public service announcement (PSA) contest.

The goal of the YOUR ACTIONS MATTER! campaign is to change the behavior of adults who think it is “okay” to give alcohol to minors. In a unique twist, teenagers created the campaign's logo and slogan. That’s right, YOUTH will be educating the ADULTS!

By posting YOUR ACTIONS MATTER! bottleneckers (or “necktags”), window decals, signs, and posters, you will send a final reminder to members of your community that “preventing underage drinking is EVERYONE’s responsibility.”

Click here to see a 30-second commercial
promoting the Fall 2013 campaign

YOUR ACTIONS MATTER! materials were designed by teens to reinforce positive behavior. The vast majority of adults in Illinois do NOT give alcohol to minors nor do the majority of teens drink alcohol. By posting these positive messaging materials in liquor establishments throughout Illinois, adults will be reminded to “stop, think, and prevent” underage drinking!

Winner of teen video PSA contest named

During the kickoff to this year's spring statewide event, the winner of the 2014 YOUR ACTIONS MATTER! Teen Video PSA Contest was announced. Created by students from Villa Grove High School (located in eastern Illinois' Douglas County), the winning PSA will air on TV stations throughout the state later this year.

A judging panel—featuring key stakeholders in the prevention field, at the local level, and in the liquor industry—reviewed the teen artwork submissions and selected the Villa Grove High School team as the winner. The video was unveiled to the general public at an announcement ceremony at the school on April 23, 2014.

The 2014 contest built upon the success of the 2013 Don't Be Sorry Youth Art Contest, where teens from all corners of the state submitted designs featuring a positive, social norming message. The winning design, YOUR ACTIONS MATTER!, was announced at an April 2013 kickoff ceremony, where the winning entry was revealed to the public.

For questions regarding this prevention program, please contact Ted Penesis at 312-814-4802 or ted.penesis@illinois.gov.

Click here to request your FREE order of YOUR ACTIONS MATTER materials!

DontBeSorry.org 2014 Illinois Liquor Control Commission