Starting the conversation about underage drinking
Have you recently heard
a spot on the local
radio, seen a billboard along the highway, or noticed an
advertisement on area buses
featuring parents talking
about underage drinking? If so,
then you may have experienced a brand new Illinois Liquor
Control Commission (ILCC)
prevention initiative in action!
The ILCC's Parental Responsibility campaign, which kicked off in 2012, is running public service announcements via a variety
of mediums asking parents to start the conversation with their
kids about not drinking alcohol. The media blitz offers
suggestions for parents on how to talk to their pre-teens before
their high school years.
Focusing on this younger age group can
pay big prevention dividends later. For example, one campaign
message notes that children who start drinking before the age of
15 are five times more likely to become alcohol dependent later
in life than those who waited until the legal drinking age of 21
(Source: Center for Disease Control and Prevention).
It is imperative that parents talk to their kids “early and often”
to avoid the dangers of underage drinking. Do you really want to
wait until a tragedy happens before starting the conversation
with your kids? The latest Illinois Youth Survey revealed that
three in four students choose not to drink because they do not
want to disappoint their parents.
Parents, you are the biggest influence in your children’s lives. Don’t disappoint your kids, keep them safe, and
remember to always talk to them about not drinking!
For more information about the ILCC’s Parental Responsibility campaign, please contact Laura Murphy at 312-814-3083 or via email email@example.com. Funding for
this program was obtained through a federal grant from SAMSHA, and
is administered by the Illinois Department of Human Services..
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